KAM proactively works with elected officials, policymakers, chambers of commerce, other associations, economic development experts, the news media, the general public and its own members to drive results through eight branded initiatives:

ProsperousKentucky^SM
ProductiveKentucky^SM
FreedomKentucky^SM
SmartKentucky^SM
HealthyKentucky^SM
HonestKentucky^SM
CleanKentucky^SM
MarketKentucky^SM